The Journey of Superb Teraju BizPitch Season 1 – Nur Hidayah Hassan

The Journey of Superb Teraju BizPitch Season 1 – Nur Hidayah Hassan

It has been years since I last blogged about anything. I thought this is probably the best time to do so. To update something, share something that may be informational or inspirational to others. First of all, I have a lot to tell and to share as a young entrepreneur trying to juggle things and to make sure ends meet. This is just a summary of what I’ve been up to.

Recently, I was shortlisted amongst the 1800 applicants in Malaysia for the Superb Teraju BizPitch worth RM500k Business grants for Start-up and Young Entrepreneur with Innovative and Creative ideas. This initiative was launched by our Prime Minister; Yang Amat Berhormat Dato’ Seri Mohd Najib Tun Abdul Razak early this year and I quickly prepared my proposal and submit it.

Alhamdulillah, I was shortlisted and went through an amazing coaching and mentoring program! I met the other shortlisted candidates and oh boy, I must admit, everyone was pretty awesome at what they do and their projects sounded so promising and super-ultraman-like projects hehe! Seriously, all were “SUPERB” Projects about to launch in the market or have been around in the market for less than 3 years of operations. Iā€™m so proud to have met them all and listened to their pitches during coaching sessions.

You see, TERAJU had put us in sort-a “boot camp” somewhere in KL, we were mentored and coached by fantastic leaders and Alhamdulillah, I went through Semi-finals, and passed to Finals! All in 7 days period! Nerve wrecking and heartbeated faster than ever, bak kata pepatah melayu; “Mandi tak basah, Makan tak kenyang, tidur tak lena” and I probably can’t remember if there was a night during that period I could sleep without waking up at night! I was too nervous for the next day and the real “Pitching Session”. No, not because I was scared, I know my business inside-out, this is my ball game, I know my production, my retail, my competitors and my numbers. But I was nervous of who will be the judges? What would the questions be? Something outside my control!!! A bit ridiculous but can’t help it. We were given 5-minutes to pitch our ideas and 10-minutes for Q&A session with the judges. During the finals, Q&A session was reduced to 5-minutes. Ggggrrrr!! How to tell your vision, mission and your financial projections within that period of time? Lord, help! The only thing I could think of was to pray to God to ease my process and let them judges ask funny easy questions and let Him decide what is best for me šŸ™‚ because, I know, for sure I had prepared my best and pitched the best I could.

Here are some of the pictures taken during coaching and mentoring session and Young Entrepreneur Congress Malaysia recently with Top 55 Superb Teraju BizPitch candidates.
(We were split into groups hence you see less people here)

Here’s 5 for RM500,000 for 5-minutes. 1 minute worth RM100,000




So, Semi- Finalists judges were from Government Agencies like; Cradle Funds, MavCap, MTDC, MDec, MyCreative Ventures and Modal Perdana. And Finalists judges were Top Bumiputera Businessmen in Malaysia, to name a few, Y.Bhg Datuk Kamaruddin Meranun of AirAsia, Y.Bhg Dato Wira Haji Ameer Ali Mydin of MYDIN, Y.Bhg Dr Jamal Yusof of OMNI Petromaritime, Y.Bhg Datuk Awang Buhtamam of Malays Chambers of Commerce Malaysia and Y.Bhg Mr Husni Salleh, CEO of TERAJU was also on board.

You see, I started my business from scratch. It was just a talk, a dream. I started bit by bit, from bedroom to bazaars and more bazaars then showroom to owning my own production to now, where I am today. Now, I can actually go full force on it, without hick-ups insya Allah. I have learned so much over these past few years that, if somethings are not happening the way that you wanted it to be, it is probably because God has better plans for you. Always be positive and surround yourself with positivity and positive energy will surround you.

Pictures from Semi Finals to Finals:-




Ah-ma-zing experience! The finalists were called to PM Office recently, and the winners were then announced!

Result Day drama;-

3 weeks after. The day PM announced the winners of Superb Teraju Bizpitch Season 1, I was down with a flu! My head was heavy, temperature was high and stomach was upset the whole day. But OK Alhamdulillah, I managed to sort morning meetings then prepared to go to PM office. Formally dressed and face powdered! And paired with super gorgeous shoes to boost up my spirit, as always!



When the host announced my name, I felt so calm, so surreal, maybe the drugs I was taking to tackle my flu helped too haha, but I remember telling myself to stay calm regardless win or lose. I’m usually a bubbly person but that day I was extra quiet and calm. I walked to the PM, he congratulated me, passed me my framed certificate, and told me, “show-off your shoes, they want to see it” …. I, automatically posed and pulled up a bit of my pants so the media can see my shoes. It felt like a good 2-minutes of fame. Too many media / paparazzi Hahaha! Here’s some pictures to share:-


And yes, I am the Founder and the Creative Director of CIPELA Shoes and Accessories. ( CIPELA ) Get your pair of CIPELA shoes now, before the value escalates. Hahaha! Cheers! XD

So, I received my framed certificate, and I am truly blessed and honoured to have been chosen and went through this SUPERB Teraju coaching and mentoring session and won the Superb BizPitch awards. Shukur, Alhamdulillah. Next is getting the paperwork and planning done!


I believe that dreams do come true. With determination and perseverance they will come true. Success doesn’t come over night, and success doesn’t come rolling off to your feet, we have to find by working towards it. I am still working hard, keep working towards my destination, and Insya Allah, one day, I will taste the sweetness of the fruit from seeds that I have planted. With this financial assistance, with this Award, it will allow me to bring my brand to another height, Insya Allah. I am looking forward and I can’t wait to make more shoes and designs.

To my family esp. my parents; Mak, Ayah, thank you for all your guidance, your tough love, thank you for the values you have taught me, thank you for teaching me the value of money, appreciation and gratefulness. The word “thank you” can take you an extra mile indeed. Thank you for allowing me to make mistakes, to fall, and let me find my feet again and start crawling again, most of all Thank you God, for gifted me the best parents in the world! They have brought me up so well. May they live healthily and be blessed with happiness and barakah. I hope one day, I will be as good parent as they are to my children. Ameen.

To my loved ones; friends, family, mentors, clients turned close friends, those who have supported me from Day 1, thank you for your trust in me, your never ending support and motivations, my apologies if I ever do wrong to you, keep me in your prayers, I have a lot to learn and improve myself along the way, and I am glad and forever grateful I have the circle of people to look up to. Thank you for having me in your life.

Uuhhh now I have my eyes all teary hahahaha!

Done with Oscar speech. Here are some pictures throughout the event šŸ™‚











Pictures taken with Top 3 Ladies
Of Superb Teraju BizPitch Finalists, Shaz of Ziboosa, Jinie of Impulse Studio, one of my coaches; Coach Rostam Effendi and selfie in the lift with the gang before entering PM office, and with the Top 25 Finalists Superb Teraju BizPitch Season 1 of 2014.

The 2 photos were taken in the studio after the announcement, at Astro Awani 501, LIVE on Agenda Awani on the same day. Thank you TERAJU and ASTRO AWANI for the opportunity, great meeting you host, Mr Kamarul! I’m sure we will meet again, insya Allah .

Now friends, DON’T miss the chance to materialise your dreams, check out TERAJU

Spread your wings, let your vision and dreams take you to new heights.

Love and sincerely,
Hidayah Hassan


14 responses »

    • Salam En Rosman, my pleasure. Small tips or my 2cents, be confident with yourself and the project you talk about, panels akan tengok, sejauh mana participants tu passionate with the work/project and tahu pasal project tersebut. Masa sangat singkat untuk meyakinkan panels, 5minit untuk pitching, 5minit untuk soal jawap. Jadi, impress kan mereka dgn your idea. All the very best!!! Semoga sukses bersama anda šŸ™‚

  1. tahniah kerna menang. any tips apa yg perlu dsampaikan d dlm borang teraju seperti terangkan idea anda, apa keunikan smpilah ke model perniagaan?

    • Hi Jai, sorry for the late reply. I baru buka blog ni. My 2 cents, lampirkan your company profile, your product profile (jika ada) and focus on 1 plan, show that it can generate bigger / multiple sales and indirectly help the society and economy. good luck with ur pitching session!!

  2. Hi.mind to share on the utilization of the grant? Are they going to lump all cash for you or there are milestones to be completed before they fund you on claim-basis? Do you table out everything (office rent, wages, operation cost etc.) for financial planning during the Bizpitch?
    Looking forward to hear from you!

    • Hi hi, I have just managed to open back this blog. There are milestones set by you to the agencies responsible to disburse your grant. And yes you have to table out all those you mentioned, basically detailed financial plan. Good luck!

  3. Salam pn hidayah . Tahniah menjadi pemenang SUPERB.,..
    Saya baru saja terpilih untuk mengikuti program superb pada September 2015.
    beberapa soalan saya nak Tanya :
    1) apa yang penting nak disampaikan ketika pitching?
    2) selama 7 hari program tersebut , berapa kali kena present the idea atau ada berapa peringkat?
    3) apa yang paling penting dinilai oleh panel? adakah idea atau cara penyampaian ?

    terima kasih.


    • Maaf Salleh, baru nampak comment ni. I hope you passed and semoga berjaya dalam business anda insyaAllah!
      1) You must know you business well, and that’s it is sustainable and has potential growth. Keyakinan diwaktu pitching tu penting sangat. Judges will read your body language if you are certain and firm on your business plans.
      2) zaman saya dulu 2 peringkat
      3) both – idea dan penyampaian
      Your most welcome! and All the best šŸ™‚

  4. Hi Ms Hidayah,
    I’m so inspired by your success story. I have the same passion for shoes just like you… Only thing is I don’t really know how to make my own shoes. Is ur shoe factory privately owned and is there a way I can work together with you? šŸ™‚

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